GoDaddy.com, the frisky Internet domain name registrar whose suggestive TV commercials have been trouncing the competition for Super Bowl viewership since 2005, is doing it again this year with a tantalizing 30-second spot featuring America's reigning racetrack queen, Danica Patrick.
A new Super Bowl survey, though, suggests that GoDaddy may be off track in judging how Americans like to celebrate this leading secular holiday — it looks like Americans may prefer being homebodies to ogling cheerleaders and living life in the fast lane.
A recent survey of almost 3,000 Americans about their game-watching party plans for this year's game revealed that an overwhelming majority consider the home to be the best place to tune into the big game. The survey was sponsored by Century 21 Real Estate, a franchised residential real estate organization.
In fact, 84 percent of respondents said they will watch the game this year in their home, a friend's home or a family member's home as opposed to other venues, including bars and restaurants. The key is comfort, comfort, comfort.
Two-thirds (66 percent) of those who plan to watch the game at their own home or someone else's said a comfortable and/or relaxing atmosphere is the leading reason why they opted to watch the game there. In fact, the most popular benefit of watching the game at home instead of a bar is the ability to easily find a comfortable seat, with 58 percent of U.S. adults citing this as a benefit. Not far behind was the advantage of not having a huge crowd blocking the view of the television, which drew 48 percent of the vote.
Add good company and food and drink, and you've got the essential elements for a Super Bowl house party, the study found. Although 63 percent of women value good company as a critical factor to making a good big game party compared with 57 percent of men, nearly half (46 percent) of U.S. males said that aside from holidays and birthdays, Super Bowl is their favorite reason to get together with family and friends at someone's home.
"This game represents the last great American campfire," said Bev Thorne, chief marketing officer of Century 21 Real Estate. "For millions of Americans who tune in, it's not just about the game and the commercials, it's about getting together with friends and the family at home."
Reach BusinessNewsDaily senior writer Ned Smith at email@example.com. Follow him on Twitter @nedbsmith.