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He's captured the imagination of millions of would-be entrepreneurs and now Mark Cuban is out to capture their data. Today (Jan. 10) polling and data-mining company CivicScience announced that Cuban, owner of the Dallas Mavericks and chairman of AXS TV, has agreed to become a member of the company's advisory board.
"CivicScience is one of the most exciting companies I have seen in a long time," said Cuban. "Their ability to predict consumer behavior in media, retail sales and even politics has virtually unlimited potential. I am fired up to join the team."
CivicScience creates millions of polls every week for social networks and third-party sites and compiles responses into data for companies. The company also sells survey products, brand and media tracking and predictive software tools.
Cuban, one of the investors on the ABC show "Shark Tank," is no stranger to successful businesses. He acquired his $2.3 billion fortune after he sold Broadcast.com, an audio and video portal, to Yahoo for $5.7 billion in 1999, Forbes says.
Cuban will be bringing that business expertise to the company for the next four years. As a part of the agreement, he will help to develop the company's marketing and product development, particularly looking at music, sports and finance.
"Mark is exactly the kind of person we need supporting our company as we expand," said CivicScience CEO John Dick. "His expertise in our target markets, not to mention his remarkable track record of building valuable companies, can help take us to that next level."