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Cat or Helicopter? Social Media Users to Choose New Monopoly Piece

Cat or Helicopter? Social Media Users to Choose New Monopoly Piece Credit: Monopoly Board Image via Shutterstock

The iron, the thimble, the boot or the...helicopter? Your favorite Monopoly piece might be getting a modern makeover. Hasbro announced its “Save Your Token” campaign yesterday, allowing fans of the classic board game to vote on which Monopoly piece they’d like to see retired in 2013 and which they’re not willing to play without.

The Guardian reports that in an effort to appeal to today’s players, Hasbro has decided to do away with one of its anachronistic tokens in favor of something more modern. Just to refresh your memory, the current Monopoly tokens are the Scottie dog, the race car, the top hat, the iron, the thimble, the shoe, the battleship, and the wheelbarrow.

So what does the company have in mind to replace these classic pieces? Despite Hasbro’s clever new marketing scheme and its use of social media, the new ideas for tokens aren’t very edgy. So for those of you wanting to practice your skills as a capitalist while skipping around the Monopoly board with a smartphone or tablet might be disappointed.

The company has announced that the options for the new token include a diamond ring, a guitar, a toy robot, a helicopter, and a cat.

Fans are able to use Facebook and Twitter to vote on which classic token they want to keep and which new token they’d like to see in the newest edition of the game, which is expected to be in stores later this year.

Elizabeth Peterson

Elizabeth writes about innovative technologies and business trends. She has traveled throughout the Americas in her roles as student, English teacher, Spanish language interpreter and freelance writer. She graduated with a B.A. in International Affairs from the George Washington University. You can follow her on Twitter @techEpalermo or .

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