Job Hunters Weigh Reputation Along With Compensation . / Credit: Reputation Image via Shutterstock

A company's reputation matters more than ever with job candidates, new research shows.

A study by the career community Glassdoor found that a business's reputation is one of the top five factors job seekers consider when a job offer is presented, with nearly one in five considering a company’s standing when choosing whether or not to accept a job. In addition, 16 percent of job candidates take a company's values into consideration.

Not surprisingly, salary and compensation are the most important factors that influence candidates' decision to accept a job offer. Location and career growth opportunities also top the list of factors that impact job candidates' decisions.

The study revealed a return in employee confidence is spurring many to contemplate looking for new work. Overall, one-third of the employees surveyed will consider searching for a new job in less than a year if the economy stays the same or improves, while nearly 18 percent plan to look for a new job in the next three months.

Rusty Rueff, Glassdoor's career and workplace expert, said the slow and conservative growth employees are seeing within their employment situation is causing them to evaluate if now is the time to see if the grass may be greener someplace else.

"While the past few years have tilted to an employer market, we're leveling out and employees are finding their position to stand upon," Rueff said. "It is now more important than ever for companies to engage with employees to find out what will keep them satisfied and strategize new ways to attract and retain their workforce, or face an impending growth in their turnover rate."

The research found that among employees who reported positive changes in their company over the last three months, 65 percent were awarded new perks, such as the option to work remotely, casual dress, flexible work hours and stock options. 

On the other hand, of those employees who reported negative changes, 47 percent noted alterations or a reduction in compensation.

The study was based on feedback from 2,249 U.S. adults, among whom 1,470 are employed or unemployed but looking for work.

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