Financial news company has purchased the domain name for $2.45 million and launched a global financial portal under that URL on Dec. 11, 2012. offers a complete and free resource for novice and semi-professional traders and investors, offering a wide range of real time quotes and charts, breaking news, financial tools, calendars and technical analysis, for all asset classes, including Indices and Stocks, Bonds, Futures, Commodities and Forex.

“Our goal is to be a one-stop shop for active financial traders and investors worldwide by providing streaming real-time data, powerful analysis tools, and the most user-friendly and language-accessible site of its kind,” said CEO and founder Dror Efrat.

In contrast to traditional and sometimes costly financial news sites like Bloomberg and Reuters, is seeking to differentiate itself by offering everything free of charge and gearing its content and tools toward active, semi-professional traders and investors rather than long-term professional traders and large firms.

“We're the only solution with such a wide range of real time data, tools and news offered for free — and our growth rate indicates that our offering is both needed and well utilized in the market,” said Efrat,” has over 70 employees in offices throughout the world including Cyprus, Madrid and Tel Aviv. The site’s progenitor,, boasted 3,600,000 unique users per month, and since being founded in 2007, has become among the top 40 financial sites worldwide.