Mobile devices have made shopping on the go a national pastime in the U.S. And many of us, apparently, are interpreting that quite literally — almost 38 million adult Americans who responded to an online survey confessed to shopping online while on the toilet.
Men were more likely than women to admit they used their mobile devices to shop while using the restroom, according to a national survey of more than 2,000 adults sponsored by CashStar, a digital gifting and incentives company.
But that's not the only surprising shopping venue for mobile Americans, the survey found. Almost 17 million Americans said they had shopped via a mobile device while standing in a retailer's physical store. And more than 7 million respondents have shopped from their mobile device while at the grocery store.
The survey also unearthed mobile shopping habits that could have been ripped straight from the cartoon panels of Dilbert. More than 9 million Americans said they had secretly shopped while in a business meeting.
While most of the mobile shopping habits surfaced by the survey might make Emily Post's descendants cringe, most were harmless, except for one. Despite the danger, more than 4 million Americans said they had shopped online while driving a car.
"Smartphones and tablets have enabled consumers to shop and gift on-the-go in more ways and places than ever before," said David Stone, co-founder and CEO of CashStar. "The retailers who have been paying attention and catering to where and how consumers want to shop by mobile-optimizing their e-commerce sites and offering mobile e-gift cards will reap the rewards this holiday season and have a jump on the competition going into 2013."