Halloween spending has come alive again this year with Americans expected to dole out a total of $5.8 billion, an increase of nearly a billion dollars over last year, according to the National Retail Federation.
This represents a return to 2008’s Halloween spending and marks an opportunity for Halloween-themed businesses to wring the last few dollars out of holiday shoppers before the scary season gives way to Christmas carols and gift-giving.
“Halloween falls on a Sunday this year, and that can set the stage for a truly outstanding season,” said Jason McCann, president of Gemmy Industries, which sells Halloween home decor. “In essence, this means that adults and trick-or-treaters alike can celebrate Halloween throughout the entire weekend.”
Gemmy Industries and these other nine companies hope to cash in — or see their profits rise from the dead — because of the extended Halloween week. Here’s what they have to offer:
Not one to be outdone by the plethora of products available during Halloween, SpookyWorld in New England provides a service to get your scream on. In its 19th year, SpookyWorld has turned Halloween into a 22-day production that this year plans to scare about 70,000 visitors — even the most-experienced horror junkies — with seven haunted houses. Before co-owning the attraction, Michael Accomando started out as a horror film aficionado and movie collector in college, where he turned his dorm room into a make-shift store called “Mike-buster,” renting videos to neighbors and fellow students.