Friction-free, instantaneous commerce is nirvana for online buyers and sellers. That snap-of-the-fingers peace of mind is the value proposition promised by Chirpify, a seamless payment system for social commerce that powers buying and selling on Twitter.
Tweeting "buy" to instantly seal the deal is as friction-free as it gets.
Chirpify has now doubled down on that concept by enabling in-stream commerce on Instagram, a mobile photo-sharing service with 100 million users that was recently acquired by Facebook.
Fully integrated with users' PayPal accounts, Chirpify now enables businesses, consumers and nonprofits to buy, sell or donate and exchange funds without ever leaving Twitter or Instagram by turning tweets and comments into immediate in-stream transactions.
Users can sell and raise funds using their Chirpify dashboard, which allows them to post photos and set parameters such as the number of products available and shipping charges, or buy and sell directly through Twitter and Instagram.
On Twitter, sellers and users raising funds tweet offers using a product image. Shoppers reply to the post with the word "buy."
The procedure is similar on Instagram. Sellers post a picture and set the initial comments to "#InstaSale $amount" and Chirpify will automatically create a listing that people can reply to by commenting back. Chirpify posts back a comment that instructs followers how to purchase.
When a purchase or donation is made, Chirpify sends a secure download or receipt via email.
There are no fees for buyers or donors. Chirpify charges the seller or user raising funds a flat 5 percent commission. Enterprise accounts that offer merchants enhanced functionality, such as the ability export data and create a branded storefront on Chirpify.com, are available to a monthly fee that will be quoted on request.
"Today, Chirpify took another step to decentralize commerce and payments across all streams from any device, whether a mobile phone or desktop computer," said Chirpify CEO Chris Teso. "If people can't buy it in-stream, it's not social commerce. It's advertising. We turn attention re-routing advertising into high value in-stream transactions. We’re the only company truly doing social commerce."