The nation's economic doldrums won't spell a Grinch-like holiday season for all retailers, a new survey shows. More than half (51 percent) of Americans say the bad economy means they will be doing their holiday shopping online to find the best deals. This is good news for online-only retailers as well as traditional brick-and-mortar merchants who have established a parallel online operation.
Saving money is the key motivator for those who plan to do their holiday shopping online, according to a survey of more than 2,300 U.S. adults sponsored by SOASTA, which provides cloud and mobile testing services. Seventy-one percent of those shoppers said that they believe they'll get better and/or more deals online than in stores.
A majority of Americans (53 percent) say they plan on shopping online because they don’t want to spend money on gas driving from store to store, the survey found. Some holiday shoppers said it’s easier to track spending so they stay within budget (32 percent) while others liked using cash-back websites like Ebates (20 percent) so they could save more money.
Others said online shopping was the best option for them because their work hours don’t give them much time to shop in stores (20 percent) while 31 percent of Americans said they will shop online because they believe the bad economy will “bring out the crazy” in people at physical stores and they want to avoid them.
Mobile apps will help make both online and offline shopping easier for most Americans (68 percent), the survey found. Respondents said mobile applications will make it easier to find Cyber Monday and Black Friday deals (52 percent), make plans while they're on the go (47 percent), avoid long checkout lines (46 percent) and take and share pictures of gifts they would like for themselves.