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Men More Likely to Go Mobile Shopping

The shift to hand-held devices poses challenges for advertisers and retailers . / Credit: Mobile shopping image via Shutterstock

Men do more mobile shopping than women, according to new research.

A study by market research firm uSamp found that men have now surpassed women in making mobile purchases. Specifically, 45 percent of guys have shopped using a mobile device, compared with just 34 percent of females.

The survey revealed that a quarter of men and 15 percent of women do their mobile shopping while at work. Waiting for others also prompts mobile purchases. The study found 12 percent of females and 8 percent of males have shopped via their mobile device while in a waiting room.

"We recognize that mobile consumerism is on the rise, and it’s important for companies to learn where, why, and how their audiences are making their buying decisions," said Matt Dusig, co-founder and CEO of uSamp.

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Men are significantly more likely than women to use their smartphone to buy electronics, movie and event tickets, food and drinks, as well as office supplies, the research shows.

The study did find that a large chunk of both males and females are using their mobile devices to scan barcodes for more information on products or special promotions. While men are more likely to use their smartphones to comment on a purchase or write a review of a product, more women than men are using them to save money with mobile coupons.

Additional information can be found in the infographic below composed by uSamp.

Credit: uSamp

The study was based on surveys of 1,100 men and women.

Follow Chad Brooks on Twitter @cbrooks76 or BusinessNewsDaily @BNDarticles. We're also on Facebook & Google+.

Chad Brooks

Chad Brooks is a Chicago-based freelance writer who has nearly 15 years experience in the media business. A graduate of Indiana University, he spent nearly a decade as a staff reporter for the Daily Herald in suburban Chicago, covering a wide array of topics including, local and state government, crime, the legal system and education. Following his years at the newspaper Chad worked in public relations, helping promote small businesses throughout the U.S. Follow him on Twitter.

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