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Local businesses are about to get a big boost, thanks to a new partnership between American Express and the American Independent Business Alliance. That partnership will result in a series of events around the country designed to help communities launch "buy local" campaigns.
The partnership joins American Express, the founding partner of Small Business Saturday, and the AMIBA, a leading nonprofit organization that helps communities plan and launch campaigns aimed to help more people shop at local businesses.
Overall, there will be as many as 20 events between September 2012 and May 2013 in a number of communities. Communities can apply by contacting the AMIBA. The partnership will also offer "Train the Trainer" programs aimed at expanding the number of people able to lead training events for small business owners to spur local shopping initiatives.
"These community events greatly increase the likelihood of local success in the critical start-up phase for local campaigns and alliances," said Jennifer Rockne, AMIBA’s co-founder. "Through our partnership with American Express, more communities now will be able to access these trainings. American Express is playing a key role in helping ‘buy local’ initiatives succeed."
Additionally, the partnership has produced a 12-page magazine outlining how small businesses can launch community campaigns aimed at helping small businesses. The partnership will also help distribute tools that small businesses can use to market themselves on Small Business Saturday, which takes place Nov. 24, 2012.
"American Express’ collaboration with AMIBA advances a shared goal — to support America’s independent small businesses," said Mary Ann Fitzmaurice Reilly, senior vice president, American Express OPEN. "Our joint efforts will lead to many new local alliances that will help raise awareness of the value small businesses bring to communities and motivate consumers to ‘shop small’ all year-round, including on Small Business Saturday."