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The battle of the sexes on Twitter is beginning to even out. A new eMarketer report has found that over the next two years, the number of male users on Twitter will catch up to the number of female users on the platform.
This year, an estimated 31.8 million Internet users in the United States will access Twitter monthly, up from 25 million in 2011. The nearly 32 million users represent more than 20 percent of total social network users and more than 10 percent of the total population of the United States, the research found.
That growth is expected to continue to grow over the next two years. EMarketer projects 36.3 million users will use the service in 2013 and 39.6 million users in 2014. This growth will come mainly from those between the ages of 18 and 24, though men will also drive growth.
In 2012, there were 14.6 million male users on Twitter, compared with 17.2 million female users. Male users are expected to close that gap over the next two years, growing to 17.1 million users in 2013 and 19 million users in 2014. Female users will also continue to grow, but at a slower pace, reaching 19.3 million users in 2013 and 20.6 million users in 2014.
This information takes on particular significance to marketers, showing that Twitter is not a fad and will continue to grow. Companies, therefore, will be able to continue to use Twitter as an asset to their business.
The information in this research was based on survey data from research firms and regulatory agencies as well as Twitter releases. The research also pulls information from historical trends, Internet and mobile adoption trends and demographic adoption trends.