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Small businesses are getting a big ally thanks to a new contest. Dell and leading online small business community Manta are collaborating in a move that will help give advice and promotion to small businesses.
The collaboration between Dell and Manta will result in a series of live events called the "Create. Work. Inspire: Business Edition." Those half-day events include sessions between small business owners and experts that are aimed at helping business owners solve problems. The first event is scheduled for Sept. 14 in Miami followed by an event in October in Los Angeles.
“Dell is committed to fueling the growth of entrepreneurs and small businesses of all stages, not just through technology, but by collaborating with communities like Manta that make it easier for small businesses to have access to the information essential for success,” said Mel Parker, vice president and general manager of consumer, small office and member loyalty at Dell.
Dell and Manta also announced the start of the Small Business of the Week contest that will spotlight one small business each week on Manta. The winning business will receive a Manta premium business listing for one year and free promotion to a community of nearly 90 million small business owners.
That exposure can be invaluable to businesses sincemany small businesses struggle with exposure and promotion of their business. A recent study by Manta found that nearly one-third of business owners said they reviewed online recommendations before choosing a vendor or business partner. Additional research also found that small businesses spend an average of nearly $4,000 on advertising per year.
"As an advocate for small businesses, we understand that online visibility is of critical importance to helping them drive growth, particularly during difficult economic times where businesses need to be efficient and resourceful," said Pamela Springer, CEO of Manta. "With Manta’s partnership with Dell, an innovator in tools designed for small businesses, our joint vision in helping small business owners will have an even bigger impact. Through our combined forces, we drive small business innovation, in turn helping business owners grow their business in new ways."
More information is available at the Manta website.