Declining job satisfaction and a desire for more money could have a lot of creative industry professionals on the move this year, according to new research.
The study by recruiting firm 24 Seven, Inc. found that two-thirds of employees in the digital, fashion, retail, beauty, design and marketing industries plan to make some change in their career in the next year, either within their company or externally. Nearly one-in four of those surveyed are expecting to be working somewhere else.
Specifically, research revealed Gen Xers and Baby Boomers are more likely to leave because of better compensation, while Millennials would do so for a better quality of life.
Overall, job satisfaction is on the decline. Just over half of those surveyed are content with their current positions, down from 68 percent a year ago. In addition, only 16 percent are extremely satisfied, compared to 26 percent in 2011.
The study shows keeping quality employees could prove difficult for many companies. While 40 percent of executives surveyed are under pressure to attract and retain talent, only 23 percent report that their company has a formalized retention strategy in place.
The research found a disconnect between what benefits employees want and what employers think they would like. While summer hours and comp time were top priorities for employees, only 41 percent are receiving them. On the other hand, one-fifth receives free or discounted merchandise, despite just 1 percent valuing the benefit.
While companies are still cautious about hiring, Celeste Gudas, CEO and founder of 24 Seven, said the one robust sector is digital, with e-commerce, social media and mobile marketing jobs being the most sought after among employers
"Employers across markets and industries are seeking employees with deep digital skill sets," Gudas said. "These are the employees who are in the drivers seat today and are in a position to move into both new and more senior roles."
Freelancing is also becoming much more popular with today's employee. According to the study, the longer one works as a freelancer, the less likely they are to accept traditional employment with a single company.
The study was based on surveys of 5,000 professionals across the United States in creative business industries, including digital, fashion, retail, beauty, design and marketing.