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DailyCandy Editor on How to Market Your Business (In 100 Words or Less)

DailyCandy Editor on How to Market Your Business (In 100 Words or Less)

You need advice on how to start a business, but who has time to read a whole book? Our experts give you their business advice in 100 words or less.

In this installment, Ashley Parrish, Editor-in-Chief of DailyCandy, which has helped hundreds of businesses get the attention of its readers, offers BusinessNewsDaily readers advice on how to market your business – in 100 or less, of course.
"As a DailyCandy editor, I am driven by curiosity," Parrish said. "I continually seek out genuine and unique discoveries to share with our readers. In doing so, what stands out to me is the authenticity of a company, the unique void a business is satisfying, and a fresh aesthetic that will delight our audience."
Parrish's advice:

1.  Harness the power of the web. Don't just build a website; create a destination that your users will want to visit again and again. At DailyCandy, we aim to make our site visually appealing, easy, and fun to use.
2.  Ask yourself: Who are my customers? What are their pain points?  Solve for these questions and define what makes your brand unique. This key differentiation will set you apart from your competitors.
3.  Audience is key, and personal recommendations carry incredible weight.  Use social media, tap into the crowd, and enable your customers to become brand advocates.

Now through August 3, DailyCandy is accepting entries for its third annual Start Small, Go Big (SSGB) campaign.  Sponsored by Ink from Chase, this innovative program draws on DailyCandy’s unique ability to discover up-and-coming small businesses and help them grow into "the next big thing."

Jeanette Mulvey
Jeanette Mulvey

Jeanette has been writing about business for more than 20 years. She has written about every kind of entrepreneur from hardware store owners to fashion designers. Previously she was a manager of internal communications for Home Depot. Her journalism career began in local newspapers. She has a degree in American Studies from Rutgers University. Follow her on Twitter @jeanettebnd.