Almost half of all small businesses do not have a website, but a new contest is aiming to change that by showing exactly how important a strong Web presence can be for small businesses. The Neustar .US Kickstart America "Dream Big" contest did this by giving two small businesses a marketing makeover complete with a new .US Web address.
In addition to a new website, a local advertising campaign and time with a developer, those businesses, Fast Fine Classics, a Florida-based automotive restoration shop, and Apples2Apples, a restaurant consultancy, also won a trip to National Small Business Week in Washington, D.C.
Both businesses said the main benefit of the new website was the ability it gave them to communicate their business story to the world. Fast Fine Classics and Apples2Apples, however, were not the only businesses that were able to take advantage of a new website. All small businesses can take advantage of the benefits that a website provides their business simply by visiting the .US Small Business toolkit and setting up a website to increase their Web exposure. Neustar and .US Kickstart America have the following tips for small businesses looking to start their own website:
- Come up with easy-to-remember and relevant name for your business website.
- Decide who will build your website.
- Continue to maintain and update your website once it is live.