One British florist has found a way to give its flower business a technological advantage over the competition. Arena Flowers, one of the United Kingdom's top florists, now offers a service that allows users to send a customized video message along with each flower delivery.
After placing an order for flowers to be delivered, customers can create a personal video message to "accompany" the delivery. When the flowers are delivered, they include a card with a URL that will direct the person receiving the flowers to a site where they can then view the video. The service is the first of its kind for the floral industry and it costs an additional 1 pound ($1.50) to the cost of the purchase.
The new service is one of the few technological upgrades the flower industry has seen since the debut of online flower ordering in the 1980s.
It’s a move those in the flower industry say is long overdue. "This is just one weapon in our armory of personalization and is a great way to highlight how different and innovative we are," said Will Wynne, CEO of Arena Flowers.
Video Screenshot Credit: Arena Flowers Vzaar
Although adoption has been slow since the feature was introduced earlier this year, as only 1.5 percent of buyers have used the service, the company expects usage to grow.
The video service is provided by online video solution provider vzaar.