Politics aren't the only thing Republicans and Democrats disagree on. Their allegiance to brands can be predicted down party lines as well.
While people who declare themselves to be Democrats or Republicans do agree on certain things, such as their favorite beverage (Coke), their credit card choice (Visa) and their preferred laptop (Apple), they disagree on a lot more than they agree on.
For instance, they disagreed on where to get coffee – Democrats chose Starbucks, while Republicans preferred Dunkin' Donuts – and on which television channel they preferred – Animal Planet for Democrats, The History Channel for Republicans, according to a survey of 4,000 Americans conducted by Buyology, a brand consulting firm.
The two sides also disagreed on their favorite car (Jeep for Democrats, BMW for the GOP) and their favorite sport (football for Democrats, baseball for Republicans).
Other areas of disagreement included:
- Electronics: Democrats picked Sony, while Republicans picked Sharp.
- Gaming systems: Democrats picked the Wii, while Republicans picked Xbox.
- Fast-food restaurants: Democrats picked Wendy's, while Republicans picked Subway.
According to Buyology founding partner and CEO Gary Singer, the findings serve as much more than a reminder of political differences.
"Both candidates and brands have never fought harder for our affection and our votes," Singer said. "It's never been more important to understand why people make the choices that they do. Brands can learn a lot by having a deeper understanding of the deep-seated connections that drive our decision-making."
The findings were based on a survey of more than 4,000 Americans.