The Best Email Marketing Services
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CREDIT: Email image via Shutterstock
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In today's digital world, business owners know how important it is to connect with customers via email. Email marketing services make connecting with customers easier than ever, offering a number of features necessary to create email campaigns, customer surveys, newsletters and other event emails. Once the emails are sent out, the service lets users know who is opening the emails, which links they're clicking on and how many of the emails are being forwarded to others. The services also let users see how many email addresses bounced back their emails and how many people unsubscribed .
Our sister site, TopTenREVIEWS, does extensive in-depth reviews of email marketing services. Here are the Top 3 recommendations for email marketing services:
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iContact took home this year's TopTenREVIEWS Gold Award for offering a wide range of tools for both email marketing and HTML experts and those who are just starting out. It allows users to easily create and track a professional and effective email campaign complete with surveys and autoresponders. Its email marketing campaigns are created in a simple step-by-step process.
Features: iContact offers the ability to create, send and manage custom surveys, giving users an easy way to collect customer feedback. It assists users in adding a sign-up form to their website in order to convert one-time or frequent visitors into solidified subscribers. iContact also lets users send emails based on established demographics or filters. A number of social media tools are available, including an option to publish messages to a Facebook wall, create newsletter sign-up forms and send tweets for each email sent as part of a marketing campaign. The iContact spam-test feature evaluates an email campaign's subject line and content to make sure its messages are free from elements that would send it to a customer's junk mail.
Help and Support: Offers a comprehensive set of help and support options, including video tutorials, a knowledge base, a user manual, articles, live and recorded webinars and additional resources such as a company blog and newsletter. Live support is available over the phone, by email and via online live chat.
Costs: To compare costs, visit TopTenREVIEWS' best email marketing services comparisons.
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Benchmark scores well for its ability to quickly create newsletters, surveys, event information and coupons. The service lets businesses include their logo and color scheme, as well as images and video. The comprehensive service also allows users to monitor the results of their emails with a number of reporting capabilities.
Features: Offers all of the elements needed for an interactive email campaign, including links, video and social media buttons. Contacts can easily be imported from address books, with emails sent directly to different groups of customers based on customer demographics such as age or location. Offers options for users to keep track of bounced messages and contacts who have unsubscribed. Benchmark offers an advanced email delivery system that ensures messages don't carry any spam characteristics that might trigger a customer's spam filter.
Help and Support: Includes tutorials that walk users through the set-up process, a comprehensive FAQs database, a searchable knowledgebase and a glossary of terms. In addition, more than 20 user manuals are added on a monthly basis. Support is available on a near-24-hour basis via phone, email or live chat.
Costs: To compare costs, visit TopTenREVIEWS' best email marketing services comparisons.
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Constant Contact earns high marks for being easy to use, withmore than 400 templates available and the option to insert your own HTML code. The templates are professional, and the editor tool allows users to customize their designs, regardless of skill level.
Features: Offers a variety of features, such as video links, blog content, images, coupons and surveys that enable customers to interact with the emails. Lets users control the bounce and unsubscribe options to monitor which emails aren't arriving in customers' inboxes and who is unsubscribing.
Help and Support: A searchable knowledge base and a learning center with tutorials are offered, as well as FAQs, a user manual, blog, user forums, recorded demos and webinars. In addition, live tech support is available by phone, email and live chat.
Costs: To compare costs, visit TopTenREVIEWS' best email marketing services comparisons.
See full email marketing services reviews on the top 10 products at TopTenREVIEWS. See BusinessNewsDaily’s Business Resource Center for more business software reviews.
Chad Brooks is a Chicago-based freelance business and technology writer who has worked in public relations and spent 10 years as a newspaper reporter. You can reach him at chadgbrooks@gmail.com or follow him on Twitter @cbrooks76.