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Companies may want to start brushing up on a second and third language after seeing new data regarding where a majority of Facebook users reside. The research found that 83 percent of Facebook's 901 million users live outside the United States, meaning that companies who only target their advertising toward American users are missing out on a significant majority of people.
The data found that Facebook has 157 million members in the United States, meaning that just more than half the population is using the popular social network. That number makes the United States the largest single user of Facebook, beating out the combined totals of the next three largest nations Brazil (47 million users), India (46 million users) and Indonesia (42 million users) combined.
Additionally, the data showed that Coca-Cola was the most liked brand on Facebook with 42 million global fans. Starbucks and Converse followed with 30 million fans while Red Bull and Oreo rounded out the top five. Starbucks, McDonald's, Xbox (Microsoft), Walmart and Disneyland were the most engaging companies in the United States.
The information was compiled by social media marketer SocialBakers. The data was taken from Jan. 1, 2011, until April 30, 2012.
Reach BusinessNewsDaily staff writer David Mielach at Dmielach@techmedianetwork.com. Follow him on Twitter @D_M89.