Businesses looking for a way to improve their bottom line better start hoping for some warm and sunny weather. That's because, according to new research, higher-than- normal temperatures during March led to increased consumer spending and greater foot traffic in that month compared with March of last year.
Increased foot traffic in most of the country was the main reason for this jump in consumer spending. According to an infographic created by Column Five and posted on an Intuit blog, spending in the Northeast was most affected, rising nearly 25 percent from last March. On average, shoppers in the Northeast spent an average of $77 a day, up from $65 in January and $73 in February. Other regions experienced a jump in daily spending between 10 and 18 percent. Daily spending in other areas of the country was:
- $72 in the South, up from $59 in February and $63 in January.
- $75 in the West, up from $67 in February and $68 in January.
- $75 in the Midwest, up from $56 in February and $61 in January.
Spending, however, was not the only thing that was improved by the warm weather. The research also confirmed what workers have long said, that sunny weather brightens their disposition. According to the infographic, one in three workers said they were happier at work when the weather was sunny and warm. On the other hand, one in 10 workers said they were less productive when the weather was gloomy.
The information compiled in the infographic included research from Planalytics, Bloomberg, CareerBuilder and Gallup.
Reach BusinessNewsDaily staff writer David Mielach at Dmielach@techmedianetwork.com. Follow him on Twitter @D_M89.