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New Online Store Simplifies Desktop Apps

Nearly three-quarters of information workers say their productivity is reduced by having to search for, install and upgrade software on their PCs, a new survey shows. This places a significant burden on small businesses with limited IT resources and staff. But a new free online app store launched today solves that dilemma by giving users one-click access to thousands of popular Windows applications through a self-serve process called Smart App Streaming.

Embarcadero Technologies, a software developer, surveyed more than 1,500 North American IT workers to better understand how companies and workers acquire and manage software.

"The whole experience of PC software is widely out of sync with how today's workers want to interact with their software," said Michael Swindell, Embarcadero's senior vice president for product management and marketing. "We have all become familiar with the instantaneous process of accessing apps on our mobile phones and now we want that on our desktop computers."

The App and You: Small Businesses Are Learning to Go Mobile]

Embarcaderos' new AppWave Store  lets users find and stream on-demand popular Windows applications such as OpenOffice, Evernote and Thunderbird, an email client, using Smart App Streaming.  Smart App Streaming is a cloud technology that allows users to search for and instantly run PC apps from anywhere—similar to the way YouTube streams for video and Netflix does for movies.

Apps are stored and run locally on the user’s machine, so subsequent launches do not require a network connection.

"The AppWave Store takes traditional Windows software and turns it into an app and delivers it inside your organization," Swindell told BusinessNewsDaily. "It upgrades the desktop experience."

The AppWave platform addresses three of the biggest hassles with Windows software in IT, Swindell said: wasted time and resources spent obtaining, distributing, installing and uninstalling PC software, stability and performance degradation of Windows after installing applications, and the lack of visibility into how software is actually used within organizations.

 For small- to medium-size organizations with limited IT resources, software budgets and staff, the AppWave Store provides free and instant delivery of key PC business and productivity titles to users, Swindell said. AppWave can also be extended with an internal private AppWave Store that can manage all of the existing Windows software titles and custom software that a business already owns. Private AppWave stores give users instant access to all of an organization’s software, and give IT staffs visibility into the true application utilization.

Pricing for an internal private store is based on the number of applications and users and begins around $20,000, not including software licenses, Swindell said.

Reach BusinessNewsDaily senior writer Ned Smith at nsmith@techmedianetwork.com. Follow him on Twitter @nedbsmith.

Ned Smith
Ned Smith

Ned was senior writer at Sweeney Vesty, an international consulting firm, and was Vice President of communications for iQuest Analytics. Before that, he has been a web editor and managed the Internet and intranet sites for Citizens Communications. He began his journalism career as a police reporter with the Roanoke (Va.) Times, and was managing editor of American Way magazine and senior editor of Us. He was a Captain in the U.S. Air Force and has a masters in journalism from the University of Arizona.

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