While many moms will again receive flowers this Mother's Day, a new poll shows a select few will open something a little more pricey.
A survey by PriceGrabber revealed that although blooms remain firmly rooted as the gift of choice for Mother's Day, there are some loved ones branching outside the box.
According to the study, 15 percent of shoppers plan to buy jewelry, with another 15 percent opting for an experiential gift, such as going to dinner, on a vacation or to a show. Additionally, 13 percent plan to buy a tech-type gift, such as a tablet or smartphone, for their mom.
"Even though most shoppers plan to honor their mother with flowers this year based on our survey data, it is not surprising to see that tablet computers are the top choice among consumers planning to give a tech-type gift for the holiday," said Graham Jones, PriceGrabber general manager. "Tablet computers have become one of the top-searched items on PriceGrabber this year."
Putting a price on one's love for their mother might usually be difficult, but when it comes to Mother's Day, most are capping it at $100.
More than 60 percent of those surveyed plan to spend less than that on gifts, but 20 percent will be shelling out as much as $250. Ten percent of those surveyed said they have no budget when shopping for Mother's Day.
Since most consumers plan to buy Mother's Day gifts online this year, the research shows free shipping is retailers' best bet for enticing shoppers. Other top strategies include price cuts and special coupons.
Though the holiday is just three weeks away, there is still plenty of time to lure consumers with Mother's Day deals. The majority of those surveyed said they won't start shopping until at least next week – and nearly a third will wait until the week before the holiday to pick their gifts.
Nearly 20 percent will leave the gift-buying until the last 48 hours before the holiday.
The research was based on surveys of more than 4,200 U.S. consumers.
Chad Brooks is a Chicago-based freelance business and technology writer who has worked in public relations and spent 10 years as a newspaper reporter. You can reach him at firstname.lastname@example.org or follow him on Twitter @cbrooks76.