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Grow Your Business Technology

3 Ways to Prepare Now for Upcoming Google Search Changes

3 Ways to Prepare Now for Upcoming Google Search Changes google search / Credit: Google Image via Shutterstock

"Googling" is about to get a whole new meaning.  That’s because new changes in the algorithm of the search giant are about to change the way the site ranks its results.

"This major change serves as a call-to-action for marketers to re-evaluate their on-site and brand message," Kenneth Wisnefski, founder and CEO of search engine optimization firm, WebiMax, said. "Google is calling this the 'next generation of search,' and appears to be placing more precedence on facts and direct answers." 

[10 Google Tricks for Taking Your Local Business Digital]

While these changes have the potential to drastically impact many aspects of Google, said Wisnefski, it also presents a great opportunity for businesses that adapt to the changes. Taking advantage of these changes can be as simple as following these tips:

  • First, since Google is making this major change to their search algorithm to put higher emphasis on LSI (the process of using comparable words in context to mean the same thing), webmasters need to change the coding on their Web page to include contextual words that surround their keywords.
  • Google admitted they are placing more emphasis and priority on direct answers and facts.  Businesses can use this opportunity to create a FAQ page and discuss their products and their industry.  Then, optimizing these pages will allow for greater visibility over traditionally indexed websites.
  • Businesses, Google said, have roughly three months to make their changes.

Reach BusinessNewsDaily staff writer David Mielach at Dmielach@techmedianetwork.com. Follow him on Twitter @D_M89.

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