In the coastal town of Belmar, N.J., 10th Ave. Burrito Company has made quite a name for itself serving up fresh Mexi-Cali food. Owner Brian Katz and his unique culinary creations have also caught the eye of quite a few others, most notably Guy Fieri of the Food Network. As a result, 10th Ave. Burrito Company and their made-from-scratch dishes were featured on the popular Food Network show "Diners, Drive-Ins and Dives."
BusinessNewsDaily spoke with Brian Katz about how he started his restaurant, what an appearance on the Food Network did for business and what he learned from celebrity chef Fieri.
BusinessNewsDaily: Why did you start your business? What opportunity did you see that you thought you could take advantage of?
Brian Katz: We started nine years ago. I saw that no one was doing anything like this in the area. A lot of people around here have misconception of what Mexican food is like and I wanted to bring them real flavors with fresh ingredients.
BND: How has the experience of being on "Diners, Drive-Ins and Dives" helped or changed your restaurant?
B.K.: It has definitely helped, without a doubt. In fact, it has been the best experience for me professionally. The continued support of our regulars has also been great.
BND: How have you handled any growth?
B.K.: I got great advice from Guy Fieri when he was here. He told me to be prepared in every aspect, from staff to streamlining our production. He said if you continue to put out the same quality food, people will come back. The first time the show aired, it was chaos, but we had to make adjustments on the fly and now we handle the same crowd a lot more smoothly.
BND: What can other businesses learn from your story?
B.K.: If you put out a quality product, people will come.
BND: What advice do you have for other businesses or entrepreneurs?
B.K.: Put 100 percent into your business and believe in it. I started off real small with 400 square feet and built my business up slowly. Surround yourself with good people and try new things. I also built a real strong customer base, by being there all the time and getting to know my customers. You have to make yourself accessible.
Reach BusinessNewsDaily staff writer David Mielach at Dmielach@techmedianetwork.com. Follow him on Twitter @D_M89.