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Grow Your Business Technology

Android and Apple Push BlackBerry to Brink of Irrelevancy

Mobile OS market share 2012 . / Credit: Chart courtesy of Jumptap

Android and iOS have now gobbled up 91 percent of the mobile operating system market, according to new report. The beleaguered BlackBerry, on the other hand — once the poster child for mobile monopoly — sank to a new low of 6.7 percent, fueling renewed speculation that the once-storied Ontario-based smartphone maker is facing an uphill battle for survival.

The OS market share battle is really down to a two-horse race, according to Jumptap, a mobile advertising network. January data the network gathered from more than 95 million users shows Android and iOS reaching new highs, with Android hitting 58.8 percent and iOS hitting 32.2 percent, while BlackBerry bottomed out at 6.7 percent. This data matches up with recent data from Nielsen that shows 89 percent of smartphones that were acquired in the last quarter of 2011 were Androids or iOS, and only 6 percent were BlackBerrys.

Jumptap predicts that the three mobile platforms at the back of the pack — BlackBerry, Symbian and Windows — will not make up more than 10 percent of the OS market in 2012.

[Smartphones Prove More Addictive Than Thought]

"With Google activating 850,000 mobile devices daily, it’s no surprise that Android has continued to outpace every other OS on the market," said Paran Johar, Jumptap's chief marketing officer. "What advertisers should take away from this data is the importance of advertising cross-platform. Both the Android and iOS operating systems continue to grow while the remaining competitors represent only a fraction of the market."

Reach BusinessNewsDaily senior writer Ned Smith at nsmith@techmedianetwork.com. Follow him on Twitter @nedbsmith.

Ned Smith

Ned was senior writer at Sweeney Vesty, an international consulting firm, and was Vice President of communications for iQuest Analytics. Before that, he has been a web editor and managed the Internet and intranet sites for Citizens Communications. He began his journalism career as a police reporter with the Roanoke (Va.) Times, and was managing editor of American Way magazine and senior editor of Us. He was a Captain in the U.S. Air Force and has a masters in journalism from the University of Arizona.

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