Android and iOS have now gobbled up 91 percent of the mobile operating system market, according to new report. The beleaguered BlackBerry, on the other hand — once the poster child for mobile monopoly — sank to a new low of 6.7 percent, fueling renewed speculation that the once-storied Ontario-based smartphone maker is facing an uphill battle for survival.
The OS market share battle is really down to a two-horse race, according to Jumptap, a mobile advertising network. January data the network gathered from more than 95 million users shows Android and iOS reaching new highs, with Android hitting 58.8 percent and iOS hitting 32.2 percent, while BlackBerry bottomed out at 6.7 percent. This data matches up with recent data from Nielsen that shows 89 percent of smartphones that were acquired in the last quarter of 2011 were Androids or iOS, and only 6 percent were BlackBerrys.
"With Google activating 850,000 mobile devices daily, it’s no surprise that Android has continued to outpace every other OS on the market," said Paran Johar, Jumptap's chief marketing officer. "What advertisers should take away from this data is the importance of advertising cross-platform. Both the Android and iOS operating systems continue to grow while the remaining competitors represent only a fraction of the market."
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