After 20 years of selling hot dogs, Perry Wiser considers himself one of the industry's top dogs.
Now, believing that there is more to running a successful hot dog business than knowing how to dress the dog with mustard, relish, onions, tomatoes and pickles, the Orlando, Fla., entrepreneur has developed his own course to teach budding vendors the tricks and trades of the industry.
Since the business is a startup that allows individuals to take a cart anywhere there are people and sell hot dogs, which are low enough in price that they sell even during a recession, Wiser believes it's a perfect business for those wanting something that isn't swayed so much by economic conditions.
"Hot dogs have been sold for hundreds of years and will be sold for hundreds more," Wiser said. "Because the price points are so low on hot dogs, it's pretty much a recession-proof business. And in the kind of economy that we're in right now, you just can't afford to be in anything else."
His course, Hot Dog Cash, is a complete guide to starting a hot dog cart business from scratch. Wiser said it highlights the many benefits that come from running a mobile hot dog cart: it takes only two weeks to get up and running, startup costs are minimal, no experience is needed, allows you to be your own boss and provides flexible hours.
The course also teaches, among other things, how to find the best locations and how to find cheap and free equipment and supplies, and offers recipes for making hot dogs.
"These methods are insider secrets that reveal how to get the maximum income from this hot dog cart startup business," Wiser said.
The digital course, which sells for $7, includes more than three hours of audio recordings and a 76-page quick-start guide, as well as the legal forms and paperwork needed to get a hot dog cart business up and running.
Chad Brooks is a Chicago-based freelance writer who spent 10 years as a newspaper reporter before working in public relations. You can reach him at email@example.com or follow him on Twitter @cbrooks76.