In what might go down as one of the strangest marketing campaigns in a long while, an online men's magazine is hitching its publicity star to an unlikely organization: The Girl Scouts.
While most guys show support for the Girl Scouts only by buying a few annual boxes of Samoas and Thin Mints, the online men's finance and lifestyle magazine, Redfish.com, which is targeted at men in their 30s and 40s, recently announced its support of the organization's decision to update its merit badge offerings to include, among other things, 13 new badges that focus on financial literacy.
Some of the new badges include money manager, good credit, budgeting and business owner.
In light of the struggling economy, editors at the magazine said the Girl Scouts of the United States of America should be applauded for adapting to the changing times by helping to educate children on good money practices.
This year marks the Girl Scouts' 100th anniversary. The organization last updated its merit badges in 1987. In addition to financial literacy, new merit badges focus on business etiquette, public policy and local food awareness.
Chad Brooks is a Chicago-based freelance writer who spent 10 years working as a newspaper reporter before working in public relations. You can reach him at firstname.lastname@example.org or follow him on Twitter @cbrooks76.