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Grow Your Business Technology

By Year-End, More than Half of Retailers Will Use Tablets In-Store

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As tablets become more common among consumers, new research shows they're becoming just as popular with retailers.

A study by RIS News and sponsored by Motorola Solutions and RBM Technologies found that more than half of retailers will be testing the use on in-store tablets this year.

While only 6 percent of the surveyed businesses report that tablets are fully deployed in their stores today – being used as mobile cash registers and other ways to increase efficiency -- another 28 percent are currently testing tablets in stores, with an additional 31 percent planning to start tests sometime in 2012.

"Our research reveals that tablet adoption is no longer a question for retailers," said Joe Skorupa, editor-in-chief at RIS News. "They know they are going to deploy tablets in the near-term, it’s just a matter of what types of tablets and how they'll integrate them into the store experience."

Retailers are divided on that issue, according to the study. Fifty-nine percent say they want to use rugged tablets that can survive a drop test, and 57 percent said they want to use consumer tablets that are inexpensive and user-friendly.

Major factors driving increased tablet use among retailers include sales floor support, updating the store experience, increasing comp-store sales and connecting to enterprise apps, the research showed.

The report, titled "Retail Embraces Tablets," was based on surveys of more than 50 retailers.

Chad Brooks is a Chicago-based freelance writer who spent 10 years working as a newspaper reporter before working in public relations. You can follow him on Twitter @cbrooks76.

Chad Brooks

Chad Brooks is a Chicago-based freelance writer who has nearly 15 years experience in the media business. A graduate of Indiana University, he spent nearly a decade as a staff reporter for the Daily Herald in suburban Chicago, covering a wide array of topics including, local and state government, crime, the legal system and education. Following his years at the newspaper Chad worked in public relations, helping promote small businesses throughout the U.S. Follow him on Twitter.

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