Once you get the hang of using social media, especially to promote your business or your personal brand, it's easy to forget that there's always learning to do. We quickly get into the habit of doing things the same way, every day and never learn or change. For those of us stuck in a social media rut, here are a few social media tricks to try out in 2012. I've been using them and I find they really work.
Tweet the Tweeter – Hopefully, you're in the habit by now of thanking people for retweeting (RT) your content. But really, when you think about it, what good does that do them? Instead, when someone is kind enough to RT something of yours, go back and find one of their recent Tweets and RT that. That's the kind of thank you they'll really appreciate.
Facebook gratitude – Maybe you say thank you to your company's Facebook fans on your company fan page. But do you go to your customers' walls and say thank you there? If not, you're missing the opportunity to reach a whole new audience – your customers' Facebook friends. While no customers want you advertising on their wall, most won't mind at all if you post a simple note thanking them for being good customers.
Targeted Tweets – You may have noticed that there are some people on Twitter who have tons of followers and generally generate a lot of buzz. Figure out who those people are in your industry and Tweet your best – and only your best – content to them once in a while. You should not target them with promotional Tweets about your business. Instead, cultivate a list of the "Twitter Elite " in your field and occasionally send them Tweets (by using their handle in the Tweet) that you think will genuinely interest them. Eventually, when they come to respect you, they will RT your content.
Branding you – It's very tempting to use social media to promote your company. But if you're really using social media properly, you're building the brand of you. Rather than position yourself as a representative for your company, you must position yourself as an expert in your field. A reputation as an industry leader and thinker will serve you better in the long run.
Weekend warrior – While the Kardashians may be busy Tweeting all weekend, people in your business world probably are not. Weekends can be a great time to break through the Twitter chaos and get the attention of people who are interested in your content. Early weekend mornings are an especially good time to Tweet. Lots of business folks are up early, catching up on work before their day off begins.
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