The majority of America's men and women plan to spend at least half their holiday shopping budget on electronics this year, but new research suggests they don’t agree on the method by which to pick their purchases.
TechBargains' 2011 Holiday Survey found that 65 percent of men value a recommendation from a friend as the most important factor when deciding on tech products, while 73 percent of women said free shipping was their main priority.
Overall, the survey revealed at least one-quarter of all holiday gift budgets will be spent on consumer electronics , with 52 percent of shoppers expecting to spend as much as $500 on such items.
"The survey results show that even in difficult economic times, consumer electronics are virtually downturn-proof," said Yung Trang, editor-in-chief at TechBargains. "While there’s a definite shift towards smart and more educated shopping, demand for the latest gadgets remains strong."
The study also found the proliferation of tablets continues to grow rapidly.
The new Kindle Fire and Nook Color and buzz about a new Apple iPad are making tablets this year’s most popular products. More than 60 percent of those surveyed said they’re planning to buy one this holiday season.
The Kindle appears to be drawing the most attention, even from those who already own a tablet. A quarter of the surveyed iPad owners said they will purchase a Kindle Fire in the next six months.
"The Kindle Fire has clearly set a spark in the imagination of some consumers," said Jeff Haynes, editor of TechBargains. "If the buzz from early adopters of the device can highlight just how solid it is as both an e-reader and a cheap tablet alternative, it could become the most serious competitor to the iPad 2, which could put Apple on notice for the upcoming iPad 3."
TechBargains, a deal aggregation website for electronics products, also recently released its 2011 Holiday Gift Guide, which includes 30 consumer electronic products predicted to be best-selling items this holiday season. Televisions, tablets and speakers are among the listed products.
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