If you want to get a leg up on the competition in the quest for customers on Small Business Saturday, it's not too late to get your business listed with Goodzer, a local shopping search engine that covers hundreds of thousands of small stores across the U.S. Best of all, it's free for both shoppers and retailers.
Launched nationally last week, Goodzer is a website and free iPhone app that shows shoppers exactly where they can find what they're searching to buy in any U.S. city, town or neighborhood. In addition to searching the inventory of national chains for product availability and prices, this local shopping companion also scours the shelves of specialty boutiques and small stores that conventional search often overlooks.
The prototype for Goodzer was launched a year ago in New York City and searched more than 15,000 stores in the Big Apple. The national rollout ups that number to 500,000 brick-and-mortar locations throughout the 50 states and more than 2 billion products.
Goodzer is constantly adding stores, so there's still time for small businesses to be added to its listings in time for Small Business Saturday , the services co-founders, Dmitry Pakhomkin and Artem Zarutsky, say. The process is fast, free and nothing is required of the business owner—Goodzer's technology handles it all without having to access point-of-sale systems.
Goodzer is currently free to retailers and consumers, but the developers are exploring ways to monetize the service by "linking" with retailers in an affiliate-type relationship.
"First they are working to establish a name for themselves, create top-notch service for consumers and prove that it's capable of generating foot traffic for retailers," a spokesperson told BusinessNewsDaily.