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3 Ways to Make the Most of Small Business Saturday


Tomorrow is Small Business Saturday and it's time to put the final touches on your marketing game plan.

The Small Business Administration (SBA) offers four tips on how to make sure your company makes the most of this new "holiday." Judging by the 2.5 million "likes" the Small Business Saturday Facebook page has racked up, consumers and small business owners are paying attention.

Here are a few tips from the SBA. More detailed help is available on their web site.

Get a jump start ahead of the crowd.

As yourself the following questions to help determine what you should do this year:

  • What worked well last year? Is it repeatable? What can you do differently?
  • What can you do throughout the year to improve customer loyalty so that when the holidays come, your customers gravitate towards you without hesitation?
  • What is your small business advantage? Every business has a unique value or proposition, what can you do to further nurture that during the year
  • What differentiates you from your competition? Frame your marketing around these differentiators.

To help you explore these aspects of your business and come up with strategies that work for you read:

Become a community-conscious brand

Who can resist a strong community-conscious brand in the season of family and giving?

A great way to ensure your business is at the top of your customers’ minds when the holidays arrive is to be involved in community marketing throughout the year. This could include sponsoring charity events or participating at local festivals and fairs.

Develop your holiday sales and inventory plan

Knowing what your customers will want to buy this season is the lynchpin of your holiday sales strategy and will also help you focus your operational and marketing efforts. Hopefully, you've planned ahead and have the proper inventory in stock. Once the season is underway, keep an eye on inventory, track vendor deliveries, identify slow sellers and mark them down to keep inventory moving.