Facebook is making lots of friends among small-business owners. According to new research, Facebook is the fourth most popular way for small businesses interact with their customers.
The other most popular methods of communicating with customers were email (97 percent), face-to-face meetings (81 percent) and phone interaction ( 74 percent).
Facebook beat out all other social-media sites in by a wide margin, according to the research.
- 46 percent of respondents utilized Twitter to interact with customers.
- 37 percent felt LinkedIn was a good means to interact with customers.
- 25 percent used YouTube for the same reason.
- 11 percent took advantage of Google +.
The information used in this study was based on the results of almost 2,000 small businesses. Additional information regarding the findings can be found at the eMarketer.