If you use mobile devices to target shoppers, shouldn't you consider using the same tools to recruit new employees? One software vendor thinks that's where the recruiting marketplace is heading and has created mobile career websites for each of its 10,000-plus small-business customers.
SmartRecruiters, a vendor of free recruiting software for businesses with fewer than 2,500 employees, will build a free mobile career website for every company using its software platform for traditional online staff recruiting. The mobile career sites are clean, customizable and touch-friendly, the company says. Candidates can search for job openings by tapping their screens the same same way they check their Facebook news feed and then apply for a job with a single click using their Facebook or LinkedIn profile.
The company makes money through referral fees from vendors who offer recruiters an embedded ecosystem of on-demand services such as personality assessments, skills tests and job fit evaluations.
Mobile is playing an increasingly important role in staff recruitment as well as commerce. A study by Potentialpark, an online recruiting research lab, found that 19 percent of job seekers use their mobile devices for career purposes, yet only 7 percent of employers have a mobile version of their career website and only 3 percent have a mobile job app.
"We’re determined to make hiring easier and more cost-effective for small businesses," Jerome Ternynck, CEO of SmartRecruiters, said. "Smartphones are everywhere, so it makes sense that companies should target these devices like they do the desktop. By optimizing career sites to improve the mobile experience, candidates are more likely to search from their smartphones and companies will find it easier to locate good candidates.”
"For employers, mobile is the new paradigm shift," said Michael Marlatt, a mobile recruiting expert and founder of mRecruitingcamp, a mobile recruiting conference for employers and recruiting professionals.
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