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Thanksgiving Shopping Likely to Get Boost from Mobile Shoppers



The turkey carcass won’t be the only thing picked over during the upcoming Thanksgiving weekend. A new study shows that this will be the biggest year yet for mobile shopping in the U.S. on Black Friday and Cyber Monday, with an estimated 60 million consumers planning on using their mobile devices to shop over the holiday weekend. More than a third (36 percent) of those mobile users — 21 million — intend to make purchases directly from their mobile handsets.

The roar of mobile commerce will reach its crescendo on Cyber Monday — a day dedicated to online shopping — as 42 percent of mobile shoppers plan to use mobile devices to shop or research sales whole on the move, according to a study of holiday mobile shopping by InMobi, an independent mobile ad network.

Price comparison shopping on mobile devices will more than double to 45 percent, up from 22 percent last year, according to the study, which polled 907 U.S. mobile users on their devices. The data is representative of all major mobile platforms, including Android and iOS.

Nearly three out of ten (29 percent) of mobile users will use their devices to learn about new products or services, 27 percent will use their phone when making a purchasing decision and 15 percent of shoppers will use their mobile devices to make a purchase while in a store.

"The study highlights that mobile is cannibalizing desktop shopping and shows that mobile devices will be a critical tool in all facets of shopping this holiday season," said Anne Frisbie, InMobi's vice president and managing director for North America. "It will be ubiquitous both in store and online, and successful brands and advertisers have a tremendous opportunity to differentiate themselves by creating an exceptional mobile experience .  The clear upward trend to mobile shopping further empowers the consumer. Savvy shoppers price check products in-store, putting added pressure on brick-and-mortar retailers to remain competitive."

Reach BusinessNewsDaily senior writer Ned Smith at nsmith@techmedianetwork.com. Follow him on Twitter @nedbsmith.


Ned Smith

Ned was senior writer at Sweeney Vesty, an international consulting firm, and was Vice President of communications for iQuest Analytics. Before that, he has been a web editor and managed the Internet and intranet sites for Citizens Communications. He began his journalism career as a police reporter with the Roanoke (Va.) Times, and was managing editor of American Way magazine and senior editor of Us. He was a Captain in the U.S. Air Force and has a masters in journalism from the University of Arizona.