Former criminals looking to wipe their mug shot from cyberspace have a new business to turn to.
Online Reputation Management just launched its Online Reputation Repair service, which uses various techniques to make positive information about its clients, rather than police reports and mug shots, appear first on search engines.
Designed for both individuals and businesses, the service uses a combination of positive microsites, blogs, press releases and social media profiles to boost the online image and, in essence, bury the negative past of an individual or business.
Depending on the task, the company claims it can take anywhere from a few months to a year or more to successfully repair an image.
The company points to a number of former criminals who used its services to help rid the Internet of a mug shot, including one who was offered three different jobs after none of the potential employers found the incriminating past online.
"I just got my first job after having searched for almost nine months," the unnamed professional said in a statement. "My new employers Googled me, and did not find my mug shot that formerly dominated the web."
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