When it comes to websites, one size doesn’t fit all, as least as far as devices go. What works on a large screen will leave mobile phone users in the dark. There’s a new tool that can help small businesses bridge that gap without breaking the bank.
According to Nielsen, 38 percent of U.S. cellphone users access the Internet on their mobile devices. The market research firm predicts that such mobile traffic will increase 40-fold over the next five years. For small businesses, having a mobile website can be crucial to success.
AT&T has launched its Mobile Website Hosting to help small businesses automatically create a mobile version of their existing site that is compatible and clearly viewed with smartphones. This cloud-based service also includes traditional AT&T website-hosting and email services.
It features one-click creation and no technical chops are required. It offers multiple design templates and automatically syncs and updates the mobile site whenever changes are made in the main site.
This is not a dumbed-down, bare-bones solution. It offers click-to-call to make it easy for customers to connect with the business and provides maps and directions to boost in-store traffic . Its mobile website analytics give business owners insights into customer search-and-buying patterns.
The plans vary in price, starting at $12 a month.
"Having a website is crucial for small businesses, which need to be accessible to their customers anytime and anywhere," said Ebrahim Keshavarz, vice president of AT&T's small business product management. "Especially in today's economy, small businesses are using every tool at their disposal to stay connected to their customers and keep the cash register ringing."
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