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Website Owners Say, 'Game On!'


Does your website have its game on? If it doesn't, you should check out a new suite of online gaming apps that lets owners of sites of all sizes join the gaming revolution just by adding a snippet of code.

Nitro Elements, launched today by Bunchball, is a series of plug-and-play gamification apps that enable site owners to engage consumers and increase time on site, sharing and traffic monetization. Gamification is the integration of game thinking and mechanics such as point accumulation for completing tasks and leader boards into digital experiences. It's intended to motivate and influence people by providing fun, engaging activities.

"Gamification satisfies human needs ," Rajat Paharia, Bunchball's founder and chief product officer, told BusinessNewsDaily.

Bunchball, founded in 2005, is a pioneer in online gamification. The company has taken "elements" of its Nitro gamification platform and packaged them into turnkey apps that can be used by websites of any size.  Nitro Elements lets businesses influence how consumers navigate their websites and what content they consume and share with friends from an easy-to-use dashboard. The first apps are FanBox and GameBox.

FanBox enables website owners to increase content consumption and engagement by rewarding users for completing actions like tweeting, watching a video or engaging with brands on Facebook.  FanBox is priced on a usage basis, starting at $125 for 50 credits with each credit equaling one user action; websites only pay when users take actions.

Fan points can be redeemed for Amazon gift cards, Paharia said.

GameBox is designed to increase daily visits, time on site and monetization by engaging consumers using popular social games like online poker. Users receive a daily allotment of chips for visiting the site, and have the opportunity to purchase additional chips, which creates a new revenue stream for the site owner. There is no cost for the GameBox app.

"Gamification has exploded over the last year, and companies of all sizes are exploring how it can positively impact their business," said Paharia. "Nitro Elements enables companies, regardless of size or marketing budget, to deploy gamification and discover how it can influence, motivate and engage users instantaneously."


Reach BusinessNewsDaily senior writer Ned Smith at nsmith@techmedianetwork.com. Follow him on Twitter @nedbsmith.


Ned Smith

Ned was senior writer at Sweeney Vesty, an international consulting firm, and was Vice President of communications for iQuest Analytics. Before that, he has been a web editor and managed the Internet and intranet sites for Citizens Communications. He began his journalism career as a police reporter with the Roanoke (Va.) Times, and was managing editor of American Way magazine and senior editor of Us. He was a Captain in the U.S. Air Force and has a masters in journalism from the University of Arizona.