If you’re worried that your mobile marketing efforts may be bypassing baby boomers, you can rest easy. Those 40 and older aren’t intimidated by smartphones or applications — in fact, they are teaching themselves how to use them, a new survey shows.
A study of 2,037 U.S. cellphone users ages 40 and up commissioned by Consumer Cellular, a cellphone service provider, showed that less than 25 percent of non-smartphone users report these devices as "too difficult to use." In fact, nine of out of 10 respondents who are current smartphone owners said they had taught themselves how to use the features and functions of their smartphones.
More than half of smartphone users surveyed download new applications monthly, while one-fourth do so weekly or more. Of this group, 71 percent use applications other than voice and text features daily.
Sixty percent of smartphone users download financial applications that offer easy access to bank accounts and stock market information along with news, weather and sports updates. Fifty-six percent download entertainment and game applications.
Sixty-seven percent are active on Facebook and want a smartphone that provides Internet capabilities for social networking.
This survey shows that boomers are keeping up with technology, said John Marick, CEO of Consumer Cellular.
"It is a common misconception that smartphones are complicated or hard to operate," Marick said. "But as we see in this survey, an overwhelming majority of current smartphone owners ages 40-plus were able to teach themselves the functions of their device."
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Reach BusinessNewsDaily senior writer Ned Smith at email@example.com. Follow him on Twitter @nedbsmith.