How do you get your company listed at the top of the search engine rankings? Improve your search engine optimization (SEO).
Doing that can be a challenge for small-business owners, and many end up hiring companies like Everspark Interactive to do the job for them. But if your budget is tight and you'd like to give it a go yourself, Jason Hennessey, the chief executive of Everspark, suggests some tools you can use to do it yourself.
SEOBook’s SEO Toolbar
It is an extremely useful tool Everspark often uses to reverse-engineer for SEO. The toolbar essentially gives you a bird's-eye view of the ranking factors of any website you look at (using Mozilla Firefox).
SEMRush is a keyword research tool that allows the person trying to optimize his or her site to analyze the keywords for which competitors are ranking (both organically and via AdWords).
Web traffic reports show where your site traffic is coming from, so that you can see which pages bring in the most traffic (which allows you to decide what needs to be tweaked and made better). That is one of the many helpful features Google Analytics provides. You can also use Analytics to track any email or keyword campaigns you are using to promote your site, and how they may be helping you. Additionally, social metrics are becoming integrated so that you can track your Facebook likes, Tweets, and how many people Google +1 your site.
Google Webmaster Tools
Google’s Webmaster Tools are extremely important for any SEO. First of all, it’s a free way to diagnose any problems your site may be having and analyze the links coming into your site.
Google Keyword Tool
The Google Keyword tool allows you to search for the exact terms people search for when interested in your niche. For instance, if you are a personal injury attorney, you can type this into the keyword tool, click the “Exact Match” box, and immediately see what terms having to do with “personal injury attorney” are being searched by Google users.