A new business is taking truth in advertising to a whole new level. Instead of hiding behind terms like "plus size," a company is letting its customers know exactly whom it is targeting. Fatheadz is a sunglasses retailer specializing in eyewear for people with notably large noggins.
Sizes include "wide," "wider" and "widest."
The business is the brainchild of 6-foot-3, 300-pound Rico Elmore, who said he developed it after trying on hundreds of pairs of sunglasses, only to leave the store without finding a single pair to fit his supersized head.
Imagine if all marketing were so truthful. We'd be sleeping in one-star hotels and flying on "Cattle Car Airways."
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