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Sunglass Maker Markets Itself to the Fat Headed


A new business is taking truth in advertising to a whole new level.  Instead of hiding behind terms like "plus size," a company is letting its customers know exactly whom it is targeting.  Fatheadz is a sunglasses retailer specializing in eyewear for people with notably large noggins.

Sizes include "wide," "wider" and "widest."

The business is the brainchild of 6-foot-3, 300-pound Rico Elmore, who said he developed it after trying on hundreds of pairs of sunglasses, only to leave the store without finding a single pair to fit his supersized head.

Imagine if all marketing were so truthful. We'd be sleeping in one-star hotels and flying on "Cattle Car Airways."


Chad Brooks

Chad Brooks is a Chicago-based freelance writer who has nearly 15 years experience in the media business. A graduate of Indiana University, he spent nearly a decade as a staff reporter for the Daily Herald in suburban Chicago, covering a wide array of topics including, local and state government, crime, the legal system and education. Following his years at the newspaper Chad worked in public relations, helping promote small businesses throughout the U.S. Follow him on Twitter.