As Facebook fan pages become increasingly more sophisticated, the need for IT professionals to constantly write new codes to keep them updated is becoming more costly and time-consuming.
A new service aims to make that process simpler and cheaper.
Launched late last year, ShortStack provides an easy-to-use tool that allows users to create custom tabs for their Facebook fan pages. Tabs created through ShortStack give fans of the page more unique ways to interact with the brand.
"Fans are able to do more than just comment on a photo or write on the wall," Jim Belosic, ShortStack president, told ITTechNewsDaily. "They can enter contests, sign up for company newsletters and watch videos — all through a very simple user-interface."
In addition, the ShortStack app gives users the ability to set schedules for when a contest or promotional event is running, making it easy for the creator to get things done in advance rather than waiting until the last minute to change the page.
'"It allows them to be creating new content weeks or months in advance, and ensure their tab has something new for the frequent visitor," Belosic said.
Short Stack offers a free app; others with additional features range from $15 to $300 a month — giving IT managers who were hesitant about the cost of building and supporting custom tabs the chance to get started.
Belosic said ShortStack also saves time for IT managers by offloading coding development.
"Writing out code is tedious, intense and time-consuming," he said. "It’s also something that not every IT manager can do."
In addition, he said, the service also allows managers to delegate the upkeep and maintenance of the page's content to non-IT professionals.
"It’s a platform that the IT department doesn’t have to spend hours and hours teaching to non-IT professionals," Belosic said. "They can breathe easier when it comes to the less tech-savvy people updating and helping to manage the tabs."
Businesses and organizations already using ShortStack include specialty drink Zenify, which used the app to build an entry to win a free case of the beverage, and Environmental Testing Facility WETLAB, which used it to build a contest tab complete with photo upload, a voting section and an option to share entries on their own Facebook wall.
Other brands that have used ShortStack include VH1, Entenmann’s, Pampered Chef and Restaurant.com." target="_blank">
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