Participants in the famous Nathan’s Hot Dog Eating Contest may be focused on competing for the prestigious crown at the annual Fourth of July event held in New York's Coney Island, but one local business is focused on seizing the marketing opportunity the contest presents.
Through an arrangement with the event's promoters, several of the competitors will be staying in rented beach homes thanks to online rental site, RentMyVacationHome.com.
“It’s a marketing opportunity when you see an event like this,” said Jay Kalin, chief executive officer of RentMyVacationHome.com. “In our case we are renting vacation homes, so we got involved with the event and from there our company got recognition at a very low cost.”
This marketing opportunity has translated into a business reality, however, as there is currently no vacancy in the Coney Island area for Independence Day on RentMyVacationHome.com.
“If you are a small company, you may not have an advertising budget that goes into the millions of dollars so your opportunities are somewhat limited in the way of television, newspapers and magazines,” said Kalin. “So if you can get involved in the type of events that create a lot of media buzz, you can really help yourself out.”
To create that buzz around his business, Kalin used the opportunity to promote his business, particularly be creating an inexpensive press release that was issued to the media through the service PRWeb.com. Using the service can cost as little as $150, which, in Kalin's case, appears to be paying off.
With accommodation arrangements out of the way, the only question that remains is whether or not the homes come stocked with a supply of Pepto Bismol?
With last year’s winner, Joey Chestnut, finishing a record 68 hot dogs in 10 minutes it may be a good idea if they are.
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