2011 New York Forum
Grand Hyatt, New York
Monday, June 20 and Tuesday June 21
For More Information
Secrets to Online Marketing Success (Webinar)
Presenter: Geoff Ramsey
Thursday, June 30
1:00 to 2:00 p.m. EST
Business Builders Series
6:00 p.m. to 8:30 p.m. EST
Latin American Economic Development Association Offices, Market Street, Camden.
Workshop Names and Dates
Credit Clinic, July 7
Developing Business Capacity, July 21
Strategies for Accumulating Capital, August 4
Real Estate Ownership and Your Business, August 18
Starting a Home-Based Consulting Business, August 30
For more information and to register for the workshops call (856) 225-6221.
B2B Product Launches
PrivacyStar allows users to stop unwanted calls such as telemarketers and debt collectors by providing the ability to block single numbers and/or entire area codes, users have blocked over 120 million calls to date. It also provides a Caller ID function like that found on a landline – name and number associated even if they are not in your address book.
Visual Software Solutions today launched VisualBee, a new software as a service (SaaS) – that uses an algorithm to ‘read’ the text and objects within the presentation and assign appropriate graphics, images and design elements to users, with just one click. This allows small business owners and entrepreneurs to focus on their message rather than lose hours and sleep worrying about the graphic design of their presentation.
Schedulicity helps women who run appointment-dependent businesses manage their time and clientele. Schedulicity has enabled small businesses to optimize their time which allows them to focus on giving the best service possible at whichever price they choose. It helps small business associates save around two hours per day of administrative work which they in turn can use to see more clients.
In "Your Company Sucks" Mark Stevens follow his bestselling successes of "Your Marketing Sucks" and "Your Management Sucks" and lays out why all businesses fail and what to do about it. In "Your Company Sucks," (BenBella Books, August 2011) he details how every business can rebound from its lows and regain its momentum, thrill its customers and once again be a source of pride and profit.
No, you can’t download good old-fashioned common sense onto your phone or tablet…but you can develop it with practice. Michael Feuer, author of "The Benevolent Dictator: Empower Your Employees, Build Your Business, and Outwit the Competition" (Wiley, 2011), offers a few commonsense guidelines no one should do business without.
"Marketing Shortcuts for the Self-Employed: Leverage Resources, Establish Online Credibility, and Crush Your Competition", (Wiley, 2011) by Patrick Schwerdtfeger. Each of the book’s 80 chapters is short—no more than three or four pages, can be read in 10 minutes or less, and includes a checklist at the end of each chapter.
Doug Edwards, also known as Google Employee Number 59, was Google’s first Director of Marketing and Brand Management and his forthcoming memoir "I’m Feeling Lucky: The Confessions of Google Employee Number 59" (Houghton Mifflin Harcourt, July 12, 2011), is the first-ever account of what it felt like to be part of Google as it grew from a small, unknown start-up to a corporation that employs tens of thousands and has completely revolutionized how the world views and uses the Internet.
In "Chicken Lips, Wheeler-Dealer and the Beady-Eyed M.B.A.: An Entrepreneur's Wild Adventures on the New Silk Road" (Wiley, 2011), author Frank Farwell recounts his personal story of a tenderfoot company and its neophyte trail boss who maneuvers his way out of hostile territory into a land of plenty. Quitting corporate America (in the midst of a deep recession, no less) to work for himself, Farwell shares how he survived ongoing foibles and failures, learned from mistakes, met an alarming range of colorful characters, and eventually found a forgotten product from China with a defined American market niche.
When it comes to running your business, somewhere along the way you have to practice some sort of sales technique, whether it's selling your company to a potential hire, selling your idea to the C-suite, or actually selling products to customers. The foundations of selling remain the same across all platforms, and in Mike Whitney's new book, "Are You Ready to Sell?", (AuthorHouse, 2011) he identifies winning strategies to help you score that next big sale.
How many first year business and econ majors have taken a bite out of a multi-line graph serving only to find it incredibly difficult to swallow? Throw in a few graphs, charts and bell curves and the economy soon become mighty hard to understand. It doesn’t have to be this way. At least according to Doramas Jorge Calderón, senior economist at the European Investment Bank and author of "Rich and Lost in Prosperia: A Tropical Tale of Market Economics"(Mill City Press, Inc., 2010). He believes that story telling has an important role to play in teaching economics. "Economics is often taught through equations because that is the language academia has developed over the last thirty years or so, largely for the purposes of academic formality" says Jorge-Calderon. "It was not so decades ago, and it is not necessary today either to understand economics."
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