Businesses believing they have the next great viral video now have the chance to see if an Academy Award-winning director agrees.
Known for films such as “Platoon” and “Natural Born Killers," Oliver Stone has signed on as judge for the first annual vzaar Video Festival, which will select the best business videos of the year. Stone is also one of vzaar's major shareholders.
Vzaar, an online video hosting platform founded in 2007, is sponsoring the contest as a way for small and medium-sized businesses to show off their work.
“We have seen, over the years, some pretty neat content,” Ian Snead, vzaar Co-Founder and Vice President of Sales and Marketing, told BusinessNewsDaily. “This gives our customers a platform to showcase that.”
Videos submitted to the vzaar Video Festival will be judged in three categories:
- Best Product/Service Video
- Best Video by a Creative Agency
- Most Creative Use of Video Online
The entry judged the best across all categories will win the Best Online Video 2011 Award.
The videos will be judged on criteria like outstanding style, original ideas and whether the video is being used to its maximum potential for commercial ends.
Snead said he’s expecting the competition to be stiff. The opportunity to be judged by someone with Stone’s credentials, he said, should draw a high number of entries.
“He is very well-known and very successful,” Snead said of Stone. “I think the Oliver Stone factor is going to generate a lot of uptick on this festival.”
And while entrants will be looking forward to having Stone review their film, the director, Snead said, is looking just as forward to seeing them.
“He thought it was a fantastic idea, and is pretty excited about seeing the creative spirit that is coming from the business world,” he said.
The competition is open to all vzaar customers, which include media and communications firms, marketing agencies, e-commerce businesses and nonprofit organizations.
Those who haven’t used vzaar in the past, Snead said, are also encouraged to sign up and enter.
“It is very easy to create an account, and once they do that they can submit their entry,” he said.
Video entries are being accepted through July 1 at http://vzaar.com/festival. Winners will be announced by vzaar on July 18.
Each winning video will receive feedback from Oliver Stone and will be heavily promoted by vzaar.