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Start Your Business Entrepreneurs

Small Business Snapshot: Better Bean Co

Small Business Snapshot: Better Bean Co Credit: Better Bean Co

Our Small Business Snapshot series features photos that represent, in just one image, what the small businesses we feature are all about. Hannah Kullburg, co-founder and "Bean Queen" of Better Bean Co, explains how this image represents her business.

I grew up cooking with my dad. It was some of my favorite time with him. He shared his love of cooking and passion for the gourmet food industry with the family and developed an original recipe for refried red beans – which is trademark and customer favorite still for the Better Bean customers. 

My dad and I started the business after his inspiration while on a hike. He asked himself what he had to offer the world, and his first thought was: "Well, everyone really likes my beans.”

He got to work researching the bean market and realized there was a gap – there are dry beans you can cook at home and canned beans, but they often lack flavor and texture.

There was an opportunity for fresh beans in the 2-billion-dollar bean market. Better Bean Co makes fresh, chilled beans sold in deli tubs. Our innovation is taking beans out of the can and putting them in the fresh aisle. We have since found that people are truly grateful for Better Beans, and they become a staple in their homes.

This shot reveals both the challenge and opportunity of the Better Bean Business: to create a fresh Mex destination in grocery stores nationwide that includes our ready-to-eat beans.

Better Bean Co's mission is to change the way people eat beans and make it easy, tasty and healthy for them to eat more. As such, we are working towards making our beans available in all grocery stores from conventional to natural to club nationwide – because everyone loves a Better Bean!

Edited for brevity and clarity by Sammi Caramela.