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Start Your Business Entrepreneurs

Small Business Snapshot: Jiobit

Credit: Theresa Renaldi/Jiobit

Our Small Business Snapshot series features photos that represent, in just one image, what the small businesses we feature are all about. John Renaldi, founder of Jiobit, explains how this image represents his business.

While visiting a crowded park with my family in downtown Chicago, I lost track of my then 6-year-old son for nearly 30 minutes. It was a panic I’d never experienced, and I vowed never to again. After the incident, I purchased all the GPS trackers I could find, but they were subpar – bulky wristwatches with terrible battery life and tracking limitations. As a former executive from Motorola, I knew I had the network and resources to solve this problem.

Like Ocean's Eleven, I recruited a team of experienced specialists in industrial design, low power systems, data science, electrical, software and hardware engineering. For the last year and half, we've been focused on delivering a reliable tracking solution for parents and kids that addresses the problems I discovered in my initial search. Jiobit is small and discreet, has incredible battery life and tracks in every location – in over 120 countries.

At Jiobit, we believe in supporting parents who raise independent and resilient kids. Obviously, new businesses face challenges. Competition is always a concern; however, we know that our team can deliver. Our engineers and designers have over 25 years of hardware development under their belts and a combined 150 patents. With our company culture, built on a foundation of trust, transparency and fun, we're motivated to achieve a common goal.

Edited for brevity and clarity by Sammi Caramela.